ALWAYS REMEMBER: SEO OPTIMIZATION IS REQUIRED BUT NOT ENOUGH
GET GOOGLE'S FIRST POSITIONS
When someone searches for terms related to your products you have to be one of the first options.
We create custom Google Ads campaigns for each type of product and client.
We create custom Google Ads campaigns for each type of product and client..
We set a goal and act on it
Cost per click optimization (CPC)
Better Return of Investment (ROI)
More traffic = More consults = More sales
If you want to know more about Google's search engine, how ads are distributed and what are words such as: AdRank, PageRank, CTR, URL and more, take a look on our BLOG
RELEVANTS ADS = MORE SALES
SEO - KEY WORDS - QUALITY LEVEL - ADS EXTENSIONS
¿Why is important to invest in Google Ads?
Because we all want to appear in the first places (between 1st and 4th place) and these places are exclusively reserved for paid ads in Google Ads. The decisions of purchase are overturned by 80% on the results of the first search page.
However, even when we have well optimized our SEO, our site is relevant to the seach and thousands of visitors per day... the first places are always owned by Google Ads.
Our strategic approach allows us to observe the market and competition in each particular consumer segment, understand who the competitors are, estimate the cost per average click to reach the first positions and optimize the variables so that the ads (along with the website) get better score, better ranking and that each click costs less.
¿How we take the most out of the system?
Google text ads are important, but just as important are "ad extensions." This allows us to add relevant information to the ad, quick links to sections of our site while occupying more visual space on the visitor's screen.
Knowing how to handle these new tools, we will be able to generate more impact and improve our ROI. Some of the extensions are:
Extended description: We can add a third description line to our ad.
Site links: They are small links that take visitors directly to different places on our site, which are not necessarily exactly related to the keyword.
Call extension: More than 60% of searches on Google are through smartphones, so it is advisable to add the extension of calls to facilitate communication. (IMPORTANT: Remember to have your website prepared for electronic devices)
Map extension: We make it easy for visitors to find your business on the Google map. We can also improve the results depending on the location of each person.
In addition there are other text extensions, site extracts, Google Merchant, etc.